Macerich’s VP of IT, Tom Birdsall, sought opportunities to maximize investment in IT solutions while driving operational efficiencies in the business. Specifically, he sought ways to maximize the adoption of a recently implemented Request For Bid tool and process. Enter POPin.

Use Case

POPin for Improvement

“What is working with the Unifier RFB process

and what areas can be improved?

Questions Asked with POPin

of critical resources




qualification & selection

of vendors

“POPin gave us all new insight into our process, and prioritized issues causing the most pain so we could focus on the changes that would deliver the most value to users. It was invaluable to the team to be able to engage such a large group and gather candid, organized feedback.”

-Tom Birdsall, Vice President of IT, Macerich

Want to see how other's are using POPin? Click below to learn more.