Macerich’s VP of IT, Tom Birdsall, sought opportunities to maximize investment in IT solutions while driving operational efficiencies in the business. Specifically, he sought ways to maximize the adoption of a recently implemented Request For Bid tool and process. Enter POPin.
POPin for Improvement
“What is working with the Unifier RFB process
and what areas can be improved?”
Questions Asked with POPin
of critical resources
qualification & selection