Macerich’s VP of IT, Tom Birdsall, sought opportunities to maximize investment in IT solutions while driving operational efficiencies in the business. Specifically, he sought ways to maximize the adoption of a recently implemented Request For Bid tool and process. Enter POPin.

Use Case

POPin for Improvement

“What is working with the Unifier RFB process

and what areas can be improved?

Questions Asked with POPin

of critical resources




qualification & selection

of vendors